KB Signs
Electric sign company. Design, manufacturing and installation.
- Utah
- Leads from Google Search
- Channel letters
- Monument signs
- Electric signs
- Multi-location signage
The verdict
Much better than the traditional way of selling, which is leaving your business card at construction sites and going the hard way to find your customers. 2025 was a roller coaster for us, really busy and then simmering down every three months. That's when we decided, why not get some other leads in. Happy we did.
Numbers Kendric gave on the call
In Kendric's words
Eighteen years in electric signs, and tired of lead vendors
Kendric has been building signs since he was 16. KB Signs designs, manufactures and installs electric signage across Utah and beyond. He had tried four or five lead programs for his other businesses, and every one of them delivered small jobs that were not worth the time. That was the hesitation when the SignFlow ad came up.
We've had other companies in the past. People reach out asking, I can get you tons of leads. We probably tried four or five of them, never for signs but for other companies, and it never worked. So that was my hesitation: is it going to be another one of those?
Kendric S.08:47 A slow first month, and a partner who said it never works
The start was bumpy. The first month was slow, and the first salesperson handed the leads was new to selling. Over six months she quoted around $300,000 and closed about $50,000 of it. Kendric's conclusion was not that the leads were bad. It was that the leads were good and the closer was the problem.
That was especially my partner's concern. He was like, it never works. But we stuck through it. We noticed that the leads were coming in, they were good. It was just a matter of finding the right person to take care of those and someone who could close them.
Kendric S.12:05 Night and day with the right salesman
KB Signs hired a salesman who had been selling fasteners and tires to the shop. He had never worked in signs. He now works SignFlow leads full time on commission, and he has built a list of about a hundred customers who are likely to come back.
Night and day. Having a good guy to take care of them really makes a difference. It's a combination of getting good leads and having the right person to take care of them.
Kendric S.14:05 Honest about the small stuff
Not every lead is a pylon. Kendric says the campaign occasionally drifts toward vinyl and print requests until SignFlow retunes it on the next check-in. He calls it a nuisance, not a problem.
If we need a little bit of adjustment, we call you guys, and after it's tuned up a little bit, I feel like it really works.
Kendric S.19:27
What kind of leads came in?
A steel manufacturing plant here in Utah that we got from there. I think it was $120,000. We're doing multiple locations for them already, there's another $30,000 job.
A few monument signs, probably 50, 60 grand. And tons of channel letter jobs. Your typical channel letter job is 10 to 15 grand. We've done probably 20 of those, and those are all from SignFlow.
We've spent probably 50, 60 grand, in ad spend and everything with this system. But as far as jobs sold, it's 10 times that.
These aren't just little vinyl jobs that you make 100 bucks on. These are electric signage that you have really high profit margins on. If you get a job or two a day just from this, it's worth it.
The verdict
Much better than the traditional way of selling, which is leaving your business card at construction sites and going the hard way to find your customers. 2025 was a roller coaster for us, really busy and then simmering down every three months. That's when we decided, why not get some other leads in. Happy we did.
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