The Sign Shop
Commercial sign shop. Lighted cabinets, monuments and channel letters.
- Ohio
- Leads from Google Search
- Lighted cabinet signs
- Monument signs
- Channel letters
The verdict
It's one thing to ask for feedback. It's another thing to take that feedback and do something positive with it. I always felt like if I gave you guys honest feedback, you put honest effort toward that feedback. I don't have anything negative to say about SignFlow at all. Nothing. Zero.
Numbers Jon gave on the call
In Jon's words
Signs are in his DNA
Jon grew up in his dad's sign business, left it for a long stretch, and came back. The Sign Shop is in its third year and has deliberately moved away from yard signs and wraps toward lighted cabinets, monuments and channel letters.
I've been in the sign business most of my life with my dad. It's kind of in my DNA. We've transitioned from being a wrap shop, small signage, yard signs, banner type shop, to a commercial focus shop where we're really working on lighted cabinet signs, monument signs, channel letters.
Jon W.04:22 A partnership, not a vendor
What Jon kept coming back to was the cadence: a call every two weeks, and a team willing to change the campaign based on what he was seeing on the shop floor.
Honestly, I really felt like the whole time that we worked together was really more of a partnership. What I really appreciated is how SignFlow was always willing to say, we can tweak this, we can tweak that. Is this working? No. Okay, let's do this. And that really made a difference. It gave me a lot of confidence that this was going to be a good system.
Jon W.06:20 When the leads went bad, they got fixed
A few months in, lead quality dropped. Jon was following up diligently and finding fake names and dead phone numbers on about four out of five leads. He raised it on a check-in call.
You guys were immediately concerned, you got immediately involved and said, okay, how do we need to fix this? You made some kind of tweak on your end and the quality of the leads just began to improve. All of a sudden it got to where three out of five were good versus four out of five being bad. It was excellent.
Jon W.11:16 The slow season that wasn't
November and December are historically quiet for the shop. Not this time. January was strong on work that was still coming through from the campaign.
Historically, but not last year. We did so well, especially after we signed up with SignFlow. We've had a fantastic January based on stuff that was still coming in.
Jon W.09:42
What kind of leads came in?
The very first lead we got was extremely hot. Somebody needed some stuff ASAP, rush charges, 45 minutes south of us. They've since become one of our best customers, and it's a large corporate customer.
One of them that we got was very large. Well north of 100K, with a school system in central Ohio. That one's probably not going to close until the spring regardless of who it is.
Excellent leads from doctor's offices, corporate, the kind of stuff we're looking for. We had some channel letters, we had some cabinet signs, we've had quotes on tons of all of that.
The verdict
It's one thing to ask for feedback. It's another thing to take that feedback and do something positive with it. I always felt like if I gave you guys honest feedback, you put honest effort toward that feedback. I don't have anything negative to say about SignFlow at all. Nothing. Zero.
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